Race Forward
  • Oakland, CA, USA
  • 80728-90819
  • Full Time

Position Title:

Digital Marketing Manager

Career Level:



Strategic Communications and Public Engagement

Reports to:

Director of Digital Communications and Content Strategy

Salary Range:

$80,728 - $90,819

FLSA Status (for HRO:


Last Updated:

December, 2022

About Race Forward

Race Forward's mission is to catalyze movement building for racial justice. In partnership with communities, organizations, and sectors, we build strategies to advance racial justice in our policies, institutions, and culture. Race Forward imagines a just, multiracial democratic society free from oppression and exploitation, in which people of color thrive with power and purpose.

Since 1981, Race Forward has brought a systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity.

Employment at Race Forward is contingent upon a new employee submitting on their start date: (1) proof they are up-to-date on their vaccinations; or (2) an application for an approved exemption as an accommodation due to: (i) a medical reason; (ii) a sincerely held religious belief; or (iii) other exemption recognized by applicable state law. Up-to-date means a person has received all recommended COVID-19 vaccines. Employees may request an accommodation in good faith without fear of retaliation. Accommodations will be granted where they do not cause Race Forward an undue hardship, pose a direct threat to the health and safety of others, or prevent an employee from performing the essential functions of the employee's job. Exemption application forms are available from Human Resources at hrsupport@raceforward.org.

Position Summary

The Digital Marketing Manager will advance Race Forward's mission, strategy, brand voice, and work by developing and executing marketing strategies across social media, web, and email marketing platforms. This person will play a central role in audience development and engagement, advancement of organizational initiatives, and in moving audiences to take action, e.g., subscribe, donate, register.


Strategy Development & Monitoring

  • Develop annual digital marketing strategy for the organization and programs across all digital platforms.
  • Lead and collaborate to guide the digital messaging strategy for new programs to consistently articulate Race Forward's mission, vision, and values.
  • Perform monthly analysis of each digital platform's performance to measure content engagement, and productivity of the platform.
  • Constantly monitor and keep abreast of each platform's changes in algorithms to adjust digital strategy, as needed.
  • Investigate, recommend, and introduce, if applicable, new digital platforms.

Social Media

  • Lead and manage social media engagement; constantly monitoring, inspiring, and engaging in conversations on all platforms to drive audience engagement; prepare monthly metrics and analysis report.
  • Develop social media strategies that raise the profile of Race Forward, its mission, and its work.
  • Plan and execute organizational social media posts and manage daily engagement for Race Forward across all social media sites in which Race Forward is active. This includes promoting past and current projects, selling tickets for events and training, engaging in the news cycle, and collaborating interdepartmentally and with partner organizations
  • Develop social media engagement strategy for Race Forward, and Race Forward programs, including live chats, live posting, graphic design elements, and video.

Email Marketing

  • Develop email strategies that raise the profile of Race Forward, its mission, and its work.
  • Develop email marketing communications, using best practices, and list-building in collaboration with Development and Advancement, Facing Race, and program teams.
  • Monitor and grow engagement through email strategy.

Web Marketing and Maintenance

  • Lead digital paid marketing strategy and campaigns.
  • Monitoring the news cycle to elevate stories that connect to our work across our appropriate social platforms.
  • Maintain constant updates to the Race Forward website to keep copy fresh, applying SEO techniques.
  • In collaboration with the Director, Digital Communications and Content Strategy, conduct annual content audit for archival, updating and deleting copy as needed.


  • Collaborate with graphic designers on production of graphics for web, email, and social media.
  • Manage staff and contractors performing digital marketing work.

Required Job Competencies (Knowledge, Skills, and Abilities)

To perform successfully in this role, incumbent should possess skills identified below:

  • Demonstrated commitment to racial justice and progressive social change.
  • Strong communication skills, verbal, written and interpersonal.
  • Sound judgment and critical thinking skills.
  • Strong analytical skills.
  • Ability to work in a collaborative, fast-paced, time-sensitive environment.

Project management

  • High proficiency at project management; knowledge of project management tools. Familiarity with Asana is a plus.
  • Able to communicate effectively and problem solve with team members.
  • Able to communicate effectively with audiences.
  • Must thrive on teamwork, innovation, and particularly understand the dynamic and sometimes unpredictable nature of the nonprofit, activist, media environment.

Social media practice

  • Thorough knowledge of major social media platforms and tools.
  • Demonstrated success in developing and executing impactful social media engagement strategy.
  • Experience working with social media community management tools.
  • Knowledge of sales and how sales strategy translates across social media.
  • Understanding of how images and video function w/social media technology.

Web management practice

  • Strong existing connection and relationships with the people, conversations, orgs and alliances within the activism and advocacy and arts space online.
  • Proficiency in marketing analytics and experience developing systems for their use.
  • Knowledge of HTML, Drupal, Wordpress, salesforce, and mobile apps.

Email management practice

  • Experience working with email marketing software; demonstrated success in developing and executing impactful email marketing strategy.
  • Proficiency in developing and implementing audience growth strategies.

Required Education and Experience

  • Five (5) years of experience in digital marketing
  • Demonstrated commitment to racial justice
  • Ability to synthesize complex ideas into messages for the right audiences through the best distribution channels.
  • Experience working with email marketing software; demonstrated success in developing and executing impactful email marketing strategy.
  • Strong communication and project management skills.
  • Ability to work in a collaborative, fast-paced, time-sensitive environment.
  • Proficiency in Google Drive, Microsoft Word, Excel, and PowerPoint.
  • Proficiency with digital marketing analytics.

Physical Demands

Working on a computer for long periods of time.

Travel Requirements


How to Apply

External Applicants: To apply for this position, please click the link below. To ensure full consideration, please be sure to include both a cover letter and resume with your application.


Reasonable Accommodation Statement

Race Forward is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Race Forward will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Human Resources at HRSupport@RaceForward.org.

EEO Statement

Race Forward provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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